Press

On June 5th, 2021, for National Trails Day, Minus33 partnered with Squam Lakes Association to lead a hike and perform some trial cleanup.

ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in...

The campaign included a Strava Challenge, encouraging athletes working from home to be replace their typical "morning commute" with being active in their merino wool! Now we're partnering on another Strava challenge - The Move in Merino challenge, encouraging athletes to get moving in their Merino Wool!

On February 20th, 2021, the American Alpine Club hosted it's Annual Benefit Gala. This event honored and celebrated the spirit of endurance as well as presented the 2021 Climbing Awards. Attendees tuned in virtually to watch the AAC recognize outstanding achievements in conservation, climbing and service to the climbing community. 

Local journalism matters now more than ever. In effort to support independent journalism, Minus33 has donated 500 pairs of our Ashland, NH made Merino wool socks to New Hampshire Public Radio.

This fall, Minus33 became a Brand Partner with The Woolmark Company on the Feel Merino campaign - an ad and social media campaign to bring awareness to Merino Wool being more than just a type of wool. The goal of this campaign is to change the way people see and think of wool byteaching about its unique characteristics and their purpose - showcasing merino wool in all its forms, from active and athletic wear, to leisure wear.

As of August 1st, Minus33 is proud to announce that we are now an Official Supplier of Team USA Luge! Minus33 will provide these athletes with our merino wool socks under a 4 year agreement. Check out what USA Luge...

About 25 years ago, something radical occurred in the world of outdoor apparel. Merino wool socks made their debut in outdoor gear stores and significantly changed the way people viewed wool clothing. Unlike wool garments of the past, Merino socks...

Kingdom Trails and Mountain Bike Vermont have partnered once again for the 5th annual WinterBike Fatbike Festival, March 4. 2017 brings the largest Winterbike yet: more pedaling people, more groomed trails, more festivities, more fun! Basic Registration for the event...

Minus33 is proud to join hikeSafe as a cooperator in hopes of helping to turn hikeSafe into a nationwide campaign for hiker safety and awareness. We will be helping hikeSafe by sharing literature and information provided by hikeSafe, the NHF&G, and the WMNF to our social media followers, and through blog posts on our web site. We know our customers are avid outdoorsmen, and we want everyone who wears Minus33 to be safe when they are out on the trail. Proper clothing is just one piece of the puzzle in having a successful and enjoyable outdoor experience.

February 11th 2017 Weather date – February 18th Come join us for a day-long event encompassing the best the fat bike world has to offer. Working in conjunction with neighboring fat bike party starters MTBVT (you may know them from...

The NH Winter Film Series is back! Minus33 is locally sponsoring along with Ragged Mountain, Smuttynose Brewing Co., Degan Media, Alpine Adventures NH, Whale's Tale Water Park, The Mountain Club on Loon, and Plymouth Ski & Sports. Kick off the...

Minus 33 - Winter Outdoor Retailer '14 video by Judson Pryanovich and Recreation Outlet of Utah.